Launched by music industry marketing and promotions veteran Mick Wainman in 2003, Digital Music Marketing is a major force in online and mobile music marketing, internet promotion and digital distribution systems for a wide variety of artists, labels and recordings in the independent music community. A client focused turnkey solution for musicians around the world to sell their music on the internet, DMM provides personalized, highly accessible service and a global network of industry relationships that function as the business interface between artists, labels and the vast and growing digital music marketplace.
Though the company has direct distribution deals with such major online outlets as iTunes, Amazon, eMusic and Spotify, DMM’s approach puts it’s focus on the music and development of the artist through effective, long term marketing strategies. Wainman and DMM Digital Marketing Coordinator, Rachel Irimescu – who joined the company in 2007—specialize in assessing and responding to their artists’ individual requirements, formulating effective plans of action that draw from a broad range of music business experience and deep industry relationships, many extending back to the pre-digital age of the early 1990s, when Wainman worked radio promotion and Irimescu was cutting her teeth in show production and the street marketing trenches of Detroit (Rock City).
While keeping the company small and working with a handful of labels as their digital service provider, DMM is positioning itself as a leader in online marketing and consultation services. Wainman and Irimescu promote and market intelligent music created by independent recording artists and labels appealing to an adult leaning audience – people who enjoy new music but aren’t finding it via traditional outlets. As DMM looks to the future, it seeks to incorporate new techniques to direct market their client’s projects and provide a broader range of interdependent services such as website, graphic design and internet technology, production and pre-production services.
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Born in Upstate, NY – Mick “The Digital Don” Wainman is a leading figure in the post analog underworld. Known for his stealth and agility, Mick is suspected…
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Rachel Irimescu was born and raised in Detroit "Rock City". During her childhood, she was forced to listen to hometown rockers MC5, Bob Seger,and Alice Cooper spinning on the family…
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Marquan's passion for music began early. Growing up listening to the Motown classics Marquan quickly knew he wanted to be in the music industry. After graduating from the Music Business program at Musicians…