Marketing and Promotion are essential to the music marketing mix. Digital Music Marketing offers Retail Marketing to key Digital Service Providers, plus Streaming Radio Promotion to on-line radio which ensures your music is receiving the broadest opportunity for exposure and sales.
Internet Marketing
Digital Music Marketing works directly with representatives at on-line retail sites such as Amazon MP3, eMusic, Google Play and iTunes to secure opportunities for merchandising placement and editorial features within digital download stores.
These include:
- Home and genre page placement
- New release and noteworthy features • Sale price offers
- Download Promotions
- Exclusives
- Site and event specific merchandising.
Digital Music Marketing can also help integrate your internet retail marketing with a targeted advertising campaign, social media and direct to fan initiatives such as contesting & giveaways designed to cross-promote your music through complementary platforms where potential fans are likely to be gathering.
Promotion
Digital Music Marketing provides the expertise and contacts to help your music get played on internet radio. We work with music and program directors at on-line radio services to set up new releases, as well as build and maintain existing radio airplay. We promote to leading outlets and smaller niche oriented stream-casters who focus on Adult Alternative, Americana and eclectic music programming.
Our promotion services include the following:
- Campaign consultation and planning
- Physical and Digital Service to stations
- Set up, develop and maintain internet radio airplay
- Coordination of interviews and special promotions
- Regular phone and email contact combined with detailed bi-weekly reports insure you are on
- top the latest progress, and ultimately – on top of your game!
Finally, Digital Music Marketing offers service to a broad range of music Blogs, Podcasts and consumer facing Promotional Sites. These outlets provide additional destinations where music tastemakers and life-style focused sites can help to expand the reach of your campaign. Whatever your needs DMM can provide the strategy and toolset to broaden your exposure and get your project noticed.